For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
21
views
74
references
 Top references
cited by
15
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      1,178
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure

      Author(s): , , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Business Research
      Publisher: Elsevier BV

      Read this article at

      ScienceOpenPublisher
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references74

          • Record: found
          • Abstract: not found
          • Article: not found

          Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development

          Jennifer Fereday, Eimear Muir-Cochrane (2016)
          Article 0 comments Cited 1414 times – based on 0 reviews     Review now
            • Record: found
            • Abstract: not found
            • Article: not found

            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
            Article 0 comments Cited 890 times – based on 0 reviews     Review now
              • Record: found
              • Abstract: not found
              • Article: not found

              Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

              Marijke De Veirman, Veroline Cauberghe, Liselot Hudders (2017)
              Article 0 comments Cited 321 times – based on 0 reviews     Review now
                All references

                Author and article information

                Journal
                Title: Journal of Business Research
                Abbreviated Title: Journal of Business Research
                Publisher: Elsevier BV
                ISSN (Print): 01482963
                Publication date Created: September 2021
                Publication date (Print): September 2021
                Volume: 134
                Pages: 122-142
                Article
                DOI: 10.1016/j.jbusres.2021.05.011
                SO-VID: 0eda6f8a-9d03-4957-927c-69eb5076f45c
                Copyright © © 2021
                License:

                https://www.elsevier.com/tdm/userlicense/1.0/

                History

                Data availability:

                Comments

                Comment on this article

                Related Documents Log
                scite_

                Similar content1,178

                See all similar

                Cited by15

                See all cited by

                Most referenced authors600

                See all reference authors