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      The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services

      Author(s): , , ,
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      Journal: Journal of Management Information Systems
      Publisher: M. E. Sharpe Inc.

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          Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

          Robert Harmon, Ramaprasad Unni (2007)
          Article 0 comments Cited 26 times – based on 0 reviews     Review now
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            Attitude toward Location-based Advertising

            Gordon Bruner, Anand Kumar (2007)
            Article 0 comments Cited 11 times – based on 0 reviews     Review now
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              Author and article information

              Journal
              Journal ID (publisher-id): MIS
              Title: Journal of Management Information Systems
              Abbreviated Title: Journal of Management Information Systems
              Publisher: M. E. Sharpe Inc.
              ISSN (Print): 0742-1222
              Publication date Created: December 1 2009
              Publication date (Print): December 1 2009
              Volume: 26
              Issue: 3
              Pages: 135-174
              Article
              DOI: 10.2753/MIS0742-1222260305
              SO-VID: 0ee748da-3a33-4d0e-b2f8-239ed1375ba7
              Copyright © © 2009
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