Industrial New Product Launch Strategies and Product Development Performance

Hultink, Erik Jan; Griffin, Abbie; Hart, Susan; Robben, Henry S. J.

doi:10.1111/1540-5885.1440243

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Industrial New Product Launch Strategies and Product Development Performance

Author(s): Erik Jan Hultink , Abbie Griffin , Susan Hart , Henry S. J. Robben

Publication date Created: July 1997

Publication date (Print): July 1997

Journal: Journal of Product Innovation Management

Publisher: Wiley

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Title: Journal of Product Innovation Management

Abbreviated Title: Journal of Product Innovation Management

Publisher: Wiley

ISSN (Print): 0737-6782

ISSN (Electronic): 1540-5885

Publication date Created: July 1997

Publication date (Print): July 1997

Volume: 14

Issue: 4

Pages: 243-257

Article

DOI: 10.1111/1540-5885.1440243

SO-VID: 0f14a197-dee7-42cd-9e33-9b8b294f2587

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http://doi.wiley.com/10.1002/tdm_license_1.1

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Industrial New Product Launch Strategies and Product Development Performance

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