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      Industrial New Product Launch Strategies and Product Development Performance

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      Journal of Product Innovation Management

      Wiley

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          Journal
          Journal of Product Innovation Management
          Journal of Product Innovation Management
          Wiley
          0737-6782
          1540-5885
          July 1997
          July 1997
          : 14
          : 4
          : 243-257
          Article
          10.1111/1540-5885.1440243
          © 1997
          Product

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