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      Brand Community

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      Publication date (Print):
      Journal: Journal of Consumer Research
      Publisher: University of Chicago Press

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          Lead Users: A Source of Novel Product Concepts

          Eric von Hippel (1986)
          Article 0 comments Cited 564 times – based on 0 reviews     Review now
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            Different Strokes from Different Folks: Community Ties and Social Support

            Barry Wellman, Scot Wortley (1990)
            Article 0 comments Cited 367 times – based on 0 reviews     Review now
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              Relationship Marketing of Services--Growing Interest, Emerging Perspectives

              L. Berry (1995)
              Article 0 comments Cited 363 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Research
                Abbreviated Title: J Consum Res
                Publisher: University of Chicago Press
                ISSN (Print): 0093-5301
                ISSN (Electronic): 1537-5277
                Publication date Created: March 01 2001
                Publication date (Print): March 01 2001
                Volume: 27
                Issue: 4
                Pages: 412-432
                Article
                DOI: 10.1086/319618
                SO-VID: 0f6445f6-c54e-4ffd-af47-e2479ef4c4fa
                Copyright © © 2001
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