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      Brand Community

      ,
      Journal of Consumer Research
      University of Chicago Press

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          Lead Users: A Source of Novel Product Concepts

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            Different Strokes from Different Folks: Community Ties and Social Support

              • Record: found
              • Abstract: not found
              • Article: not found

              Relationship Marketing of Services--Growing Interest, Emerging Perspectives

              L. Berry (1995)

                Author and article information

                Journal
                Journal of Consumer Research
                J Consum Res
                University of Chicago Press
                0093-5301
                1537-5277
                March 01 2001
                March 01 2001
                : 27
                : 4
                : 412-432
                Article
                10.1086/319618
                0f6445f6-c54e-4ffd-af47-e2479ef4c4fa
                © 2001
                History

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