For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
59
views
16
references
 Top references
cited by
780
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    5
    shares
      1,308
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Brand Community

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Research
      Publisher: University of Chicago Press

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Related collections

          Most cited references16

          • Record: found
          • Abstract: not found
          • Article: not found

          Lead Users: A Source of Novel Product Concepts

          Eric von Hippel (1986)
          Article 0 comments Cited 472 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Different Strokes from Different Folks: Community Ties and Social Support

            Barry Wellman, Scot Wortley (1990)
            Article 0 comments Cited 333 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Relationship Marketing of Services--Growing Interest, Emerging Perspectives

              L. Berry (1995)
              Article 0 comments Cited 318 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Consumer Research
                Abbreviated Title: J Consum Res
                Publisher: University of Chicago Press
                ISSN (Print): 0093-5301
                ISSN (Electronic): 1537-5277
                Publication date Created: March 01 2001
                Publication date (Print): March 01 2001
                Volume: 27
                Issue: 4
                Pages: 412-432
                Article
                DOI: 10.1086/319618
                SO-VID: 0f6445f6-c54e-4ffd-af47-e2479ef4c4fa
                Copyright statement: © 2001
                Product
                Self URI (article page): https://academic.oup.com/jcr/article-lookup/doi/10.1086/319618

                Data availability:

                Comments

                Comment on this article

                Similar content1,308

                See all similar

                Cited by771

                See all cited by

                Most referenced authors162

                See all reference authors