Identification and Analysis of Moderator Variables

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Journal

Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: August 1981

Publication date (Print): August 1981

Volume: 18

Issue: 3

Page: 291

Article

DOI: 10.2307/3150970

SO-VID: 10011f46-c178-48e1-8f54-b0822bb233d1

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