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      Macao's academic book publishing industry: A SWOT and PEST analysis

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      Learned Publishing
      Wiley

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          Abstract

          Macao's academic book publishing industry has a rich history and has grown significantly over the past two decades. This study employs a semi‐structured in‐depth interview to evaluate the current and prospective state of Macao's academic book publishing industry. The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and the PEST (Political, Economic, Social, and Technological) analysis are used in this study. The strengths of Macao's academic book publishing industry include that requesting an ISBN in Macao is easy and quick under the principle of ‘One Country, Two Systems’ and financial support from the Macao SAR government. However, the industry faces several weaknesses, including an underdeveloped cultural industry, a small seller market and a talent shortage, and less copyright output. Opportunities for the industry exist through constructing a Culture‐based Bay Area in the Guangdong–Hong Kong–Macao Greater Bay Area and developing an international hub for digital trade in the Guangdong–Macao In‐Depth Cooperation Zone–Hengqin. However, Macao's academic book publishing industry is threatened by emerging Internet technologies, such as augmented reality, the metaverse, and ChatGPT. This paper also proposes strategies for future practice, such as taking the initiative to encourage a group of top‐tier publishers to establish branches in Macao and improve publications’ cultural elements. The findings of this study provide valuable insights into the strategic management of Macao's academic book publishing industry and will be of interest to publishers, academic researchers, and policymakers.

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          Sampling and Sampling Methods

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            Exploring SWOT analysis – where are we now?

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              SWOT ANALYSIS: A THEORETICAL REVIEW

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                Author and article information

                Contributors
                Journal
                Learned Publishing
                Learned Publishing
                Wiley
                0953-1513
                1741-4857
                February 26 2024
                Affiliations
                [1 ] Faculty of Humanities and Social Sciences Macao Polytechnic University Macao SAR China
                Article
                10.1002/leap.1598
                11a9bcb2-e29d-4a44-b69f-5eb35d5ddb61
                © 2024

                http://onlinelibrary.wiley.com/termsAndConditions#vor

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