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      The Social Influence of Brand Community: Evidence from European Car Clubs

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      Journal of Marketing
      American Marketing Association (AMA)

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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            Brand Community

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              Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                July 2005
                July 2005
                : 69
                : 3
                : 19-34
                Article
                10.1509/jmkg.69.3.19.66363
                11670861
                157d66f4-3d86-4aed-a7e7-b5d4b949eeef
                © 2005
                History

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