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      The Social Influence of Brand Community: Evidence from European Car Clubs

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

          Susan Fournier (1998)
          Article 0 comments Cited 1018 times – based on 0 reviews     Review now
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            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
            Article 0 comments Cited 825 times – based on 0 reviews     Review now
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              Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

              C.B. Bhattacharya, Sankar Sen (2003)
              Article 0 comments Cited 492 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: July 2005
                Publication date (Print): July 2005
                Volume: 69
                Issue: 3
                Pages: 19-34
                Article
                DOI: 10.1509/jmkg.69.3.19.66363
                PubMed ID: 11670861
                SO-VID: 157d66f4-3d86-4aed-a7e7-b5d4b949eeef
                Copyright statement: © 2005
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                Self URI (article page): http://journals.ama.org/doi/abs/10.1509/jmkg.69.3.19.66363

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