7
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: not found
      • Article: not found

      Integrated marketing communications measurement and evaluation

      Journal of Marketing Communications

      Read this article at

      ScienceOpenPublisher
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Author and article information

          Journal
          10.1080/13527260902757514

          Management,Economics
          Management, Economics

          Comments

          Comment on this article

          Related Documents Log