Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
May
2001
Publication date
(Print):
May
2001
Volume: 38
Issue: 2
Pages: 143-156
Article
DOI: 10.1509/jmkr.38.2.143.18840
SO-VID: 15cc132f-62dd-4843-b0d7-d1a118299c91
Copyright © ©
2001