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      The Malleable Self: The Role of Self-Expression in Persuasion

      Journal of Marketing Research
      JSTOR

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          Journal
          Journal of Marketing Research
          Journal of Marketing Research
          JSTOR
          00222437
          February 1999
          February 1999
          : 36
          : 1
          : 45
          Article
          10.2307/3151914
          162059b8-1928-4c34-b62d-8edd32bc6af5
          © 1999
          Product
          Self URI (article page): http://www.jstor.org/stable/3151914?origin=crossref

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