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      The Malleable Self: The Role of Self-Expression in Persuasion

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      Journal: Journal of Marketing Research
      Publisher: JSTOR

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          Journal
          Title: Journal of Marketing Research
          Abbreviated Title: Journal of Marketing Research
          Publisher: JSTOR
          ISSN (Print): 00222437
          Publication date Created: February 1999
          Publication date (Print): February 1999
          Volume: 36
          Issue: 1
          Page: 45
          Article
          DOI: 10.2307/3151914
          SO-VID: 162059b8-1928-4c34-b62d-8edd32bc6af5
          Copyright © © 1999
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