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      Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?

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          Abstract

          In an article that forms part of the PLoS Medicine series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning.

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          Corporate Social Responsibility Theories: Mapping the Territory

          Elisabet Garriga, Domènec Melé (2004)
          Article 0 comments Cited 530 times – based on 0 reviews     Review now
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            A Three-Dimensional Conceptual Model of Corporate Performance.

            A. Carroll (1979)
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              Corporate Social Responsibility: The Good, the Bad and the Ugly

              S. Banerjee (2008)
              Article 0 comments Cited 190 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Journal ID (nlm-ta): PLoS Med
                Journal ID (iso-abbrev): PLoS Med
                Journal ID (publisher-id): PLoS
                Journal ID (pmc): plosmed
                Title: PLoS Medicine
                Publisher: Public Library of Science (San Francisco, USA )
                ISSN (Print): 1549-1277
                ISSN (Electronic): 1549-1676
                Publication date Collection: June 2012
                Publication date (Print): June 2012
                Publication date (Electronic): 19 June 2012
                Volume: 9
                Issue: 6
                Electronic Location Identifier: e1001241
                Affiliations
                [1 ]Berkeley Media Studies Group, Berkeley, California, United States of America
                [2 ]Public Health Advocacy Institute, Boston, Massachusetts, United States of America
                Author notes

                Analyzed the data: LD AC LF AW MG. Wrote the first draft of the manuscript: LD AC LF AW. Contributed to the writing of the manuscript: LD AC LF AW MG. ICMJE criteria for authorship read and met: LD AC LF AW MG. Agree with manuscript results and conclusions: LD AC LF AW MG.

                The Policy Forum allows health policy makers around the world to discuss challenges and opportunities for improving health care in their societies.

                Article
                Publisher ID: PMEDICINE-D-11-02706
                DOI: 10.1371/journal.pmed.1001241
                PMC ID: 3378589
                PubMed ID: 22723745
                SO-VID: 16b05578-275c-4ebc-bc6e-a918cdca96b8
                Copyright © Dorfman et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
                History
                Page count
                Pages: 7
                Categories
                Subject: Policy Forum
                Subject: Medicine
                Subject: Public Health
                Subject: Behavioral and Social Aspects of Health
                Subject: Tobacco Control

                ScienceOpen disciplines: Medicine
                Data availability:
                ScienceOpen disciplines: Medicine

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