Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience☆

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Journal

Title: Journal of Consumer Psychology

Abbreviated Title: Journal of Consumer Psychology

Publisher: Elsevier BV

ISSN (Print): 10577408

Publication date Created: October 2010

Publication date (Print): October 2010

Volume: 20

Issue: 4

Pages: 410-418

Article

DOI: 10.1016/j.jcps.2010.06.010

SO-VID: 16f7cb23-8a3f-431d-8e20-b83b05266732

License:

http://www.elsevier.com/tdm/userlicense/1.0/

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