The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models

Swait, Joffre; Louviere, Jordan J

doi:10.2307/3172883

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The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models

Author(s): Joffre Swait , Jordan Louviere

Publication date Created: August 1993

Publication date (Print): August 1993

Journal: Journal of Marketing Research

Publisher: JSTOR

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Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: August 1993

Publication date (Print): August 1993

Volume: 30

Issue: 3

Page: 305

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DOI: 10.2307/3172883

SO-VID: 1742323c-0582-4384-a1db-04ef18778cd2

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The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models

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