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      Optometric Analysis of Color Space and Contrast of Electronic Message Signs

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      Environment-Behaviour Proceedings Journal
      e-IPH Ltd.

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          Abstract

          This study aimed to perform optometric analysis of the color space and contrast of electronic message. Four electronic messages with different color spaces and contrast were constructed. Color space was measured by “RGB Sliders” from the menu “Transparency” in the Microsoft Office PowerPoint 2011. The luminance was measured by the luminance meter. The reading speed was recorded as words per minute. Reading speed varies significantly in four different electronic messages with different color space and contrast ratio. The mean reading speed increased significantly from L4 to L3. The highest reading speed was found at the intermediate color space.

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          December 25 2020
          December 25 2020
          : 5
          : 15
          : 437-442
          Article
          10.21834/ebpj.v5i15.2494
          176c9202-de13-4f8b-be91-4e2ee116927e
          © 2020

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

          History

          Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

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