The soaring number of researchers has led to increasingly intense competition in academia. Early identification of scientists’ potential is a practical but difficult issue currently attracting escalating attention. This study takes the business field as an example and explores whether early publishing in top journals is an effective yardstick to recognise scientists who will have better academic performance in their careers. We extract the career records of publication and citations for 1933 business scientists with stable and continuous publication records from the combination of the ORCID and Scopus databases. Through regression analysis and various checks, we find that researchers publishing in top journals early in their careers indeed perform better subsequently compared to peers with similar early career profiles but no top journal publications. Our research sheds light on a new perspective for early identification of potential star scientists, especially in the business field, and justifies encouraging junior researchers to devote themselves to publishing in top-ranked peer-reviewed journals.