Reliability Measures for Qualitative Data: Theory and Implications

Rust, Roland T.; Cooil, Bruce

doi:10.2307/3151942

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Reliability Measures for Qualitative Data: Theory and Implications

Author(s): Roland T. Rust , Bruce Cooil

Publication date Created: February 1994

Publication date (Print): February 1994

Journal: Journal of Marketing Research

Publisher: JSTOR

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Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: February 1994

Publication date (Print): February 1994

Volume: 31

Issue: 1

Page: 1

Article

DOI: 10.2307/3151942

SO-VID: 194f1e7e-9145-4280-a252-cbb654964a6a

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Reliability Measures for Qualitative Data: Theory and Implications

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Numerical Algebra, Matrix Theory, Differential-Algebraic Equations, and Control Theory

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