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      Attachment–aversion (AA) model of customer–brand relationships

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      Journal of Consumer Psychology
      Elsevier BV

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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            The Psychology of Prejudice: Ingroup Love and Outgroup Hate?

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              Close relationships as including other in the self.

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                Author and article information

                Journal
                Journal of Consumer Psychology
                Journal of Consumer Psychology
                Elsevier BV
                10577408
                April 2013
                April 2013
                : 23
                : 2
                : 229-248
                Article
                10.1016/j.jcps.2013.01.002
                19ff09f7-2f83-4b37-b41d-e9d4777f2b69
                © 2013

                http://www.elsevier.com/tdm/userlicense/1.0/

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