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Attachment–aversion (AA) model of customer–brand relationships
Author(s):
C. Whan Park
,
Andreas B. Eisingerich
,
Jason Whan Park
Publication date
Created:
April 2013
Publication date
(Print):
April 2013
Journal:
Journal of Consumer Psychology
Publisher:
Elsevier BV
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Business Model Innovation in engineering
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Susan Fournier
(1998)
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The Psychology of Prejudice: Ingroup Love and Outgroup Hate?
Marilynn Brewer
(1999)
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Close relationships as including other in the self.
Arthur Aron
,
Elaine Aron
,
Michael Tudor
…
(1991)
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Author and article information
Journal
Title:
Journal of Consumer Psychology
Abbreviated Title:
Journal of Consumer Psychology
Publisher:
Elsevier BV
ISSN (Print):
10577408
Publication date Created:
April 2013
Publication date (Print):
April 2013
Volume
: 23
Issue
: 2
Pages
: 229-248
Article
DOI:
10.1016/j.jcps.2013.01.002
SO-VID:
19ff09f7-2f83-4b37-b41d-e9d4777f2b69
Copyright ©
© 2013
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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