Managing What Consumers Learn from Experience

Hoch, Stephen J.; Deighton, John

doi:10.2307/1251410

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Managing What Consumers Learn from Experience

Author(s): Stephen J. Hoch , John Deighton

Publication date Created: April 1989

Publication date (Print): April 1989

Journal: Journal of Marketing

Publisher: JSTOR

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Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: April 1989

Publication date (Print): April 1989

Volume: 53

Issue: 2

Page: 1

Article

DOI: 10.2307/1251410

SO-VID: 1a1451d6-1834-4cfa-af36-6efb7dd3eff9

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Managing What Consumers Learn from Experience

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