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      Infodemics and infodemiology: a short history, a long future Translated title: Las infodemias y la infodemiología: una historia corta, un largo futuro Translated title: Infodemias e infodemiologia: uma breve história, um longo futuro

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          ABSTRACT

          An “infodemic” is defined as “an overabundance of information – some accurate and some not – occurring during an epidemic”. This paper describes the characteristics of an infodemic, which combines an inordinately high volume of information (leading to problems relating to locating the information, storage capacity, ensuring quality, visibility and validity) and rapid output (making it hard to assess its value, manage the gatekeeping process, apply results, track its history, and leading to a waste of effort). This is bound up with the collateral growth of misinformation, disinformation and malinformation. Solutions to the problems posed by an infodemic will be sought in improved technology and changed social and regulatory frameworks. One solution could be a new trusted top-level domain for health information. The World Health Organization has so far made two unsuccessful attempts to create such a domain, but it is suggested this could be attempted again, in the light of the COVID-19 infodemic experience. The vital role of reliable information in public health should also be explicitly recognized in the Sustainable Development Goals, with explicit targets. All countries should develop knowledge preparedness plans for future emergencies.

          RESUMEN

          Una infodemia se define como ‘una sobreabundancia de información —que puede ser correcta o no— durante una epidemia’. En este artículo se describen las características de una infodemia, en la cual se combina un volumen de información desmesuradamente alto (que genera problemas que guardan relación con la búsqueda, la capacidad de almacenamiento, la calidad, la visibilidad y la validez de la información) y la producción acelerada de información (que hace difícil estimar su valor, gestionar el proceso de control, aplicar resultados y rastrear el historial, y además conduce al desperdicio de esfuerzos). Esto está vinculado con el crecimiento colateral de información errónea, la desinformación y la información malintencionada. Se exploran soluciones para los problemas ocasionados por una infodemia mediante tecnologías más avanzadas y cambios en los marcos sociales y regulatorios. Una solución podría ser un dominio de nivel superior nuevo y fidedigno para la información en materia de salud. Hasta el presente, la Organización Mundial de la Salud ha llevado a cabo dos intentos infructuosos de crear dicho dominio, pero se recomienda volver a intentarlo, considerando la experiencia con la infodemia de la COVID-19. Además, el papel clave que desempeña la información fiable en la salud pública debe reconocerse explícitamente en los Objetivos de Desarrollo Sostenible, estableciendo metas explícitas. Todos los países deben elaborar planes de preparación para la gestión del conocimiento con miras a emergencias futuras.

          RESUMO

          Infodemia é definida como “um excesso de informações – algumas exatas e outras não – que ocorre em uma epidemia”. Este trabalho descreve as características de uma infodemia, que combina um volume extraordinariamente grande de informação (levando a problemas relacionados à localização, capacidade de armazenamento e garantia da qualidade, visibilidade e validade da informação) com produção acelerada (o que dificulta avaliar seu valor, gerenciar o processo de seleção de informação, aplicar resultados e rastrear seu histórico, resultando em um esforço em vão). Este fenômeno está atrelado ao crescimento colateral de informações falsas, desinformação e desinformação maliciosa. A busca de soluções aos problemas decorrentes de uma infodemia deve estar no aprimoramento da tecnologia e na modificação das estruturas regulatória e social. Uma solução seria criar um domínio de nível superior com credibilidade para informação em saúde. A Organização Mundial da Saúde (OMS) fez até o presente duas tentativas infrutíferas para criar tal domínio. Porém, se recomenda que uma nova tentativa seja feita em vista da experiência adquirida com a infodemia de COVID-19. O papel vital da informação confiável em saúde pública também deve ser expressamente reconhecido nos Objetivos de Desenvolvimento Sustentável, com metas explícitas. Todos os países devem elaborar planos de preparação em conhecimento para futuras emergências.

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          How to fight an infodemic

          WHO's newly launched platform aims to combat misinformation around COVID-19. John Zarocostas reports from Geneva. WHO is leading the effort to slow the spread of the 2019 coronavirus disease (COVID-19) outbreak. But a global epidemic of misinformation—spreading rapidly through social media platforms and other outlets—poses a serious problem for public health. “We’re not just fighting an epidemic; we’re fighting an infodemic”, said WHO Director-General Tedros Adhanom Ghebreyesus at the Munich Security Conference on Feb 15. Immediately after COVID-19 was declared a Public Health Emergency of International Concern, WHO's risk communication team launched a new information platform called WHO Information Network for Epidemics (EPI-WIN), with the aim of using a series of amplifiers to share tailored information with specific target groups. Sylvie Briand, director of Infectious Hazards Management at WHO's Health Emergencies Programme and architect of WHO's strategy to counter the infodemic risk, told The Lancet, “We know that every outbreak will be accompanied by a kind of tsunami of information, but also within this information you always have misinformation, rumours, etc. We know that even in the Middle Ages there was this phenomenon”. “But the difference now with social media is that this phenomenon is amplified, it goes faster and further, like the viruses that travel with people and go faster and further. So it is a new challenge, and the challenge is the [timing] because you need to be faster if you want to fill the void…What is at stake during an outbreak is making sure people will do the right thing to control the disease or to mitigate its impact. So it is not only information to make sure people are informed; it is also making sure people are informed to act appropriately.” About 20 staff and some consultants are involved in WHO's communications teams globally, at any given time. This includes social media personnel at each of WHO's six regional offices, risk communications consultants, and WHO communications officers. Aleksandra Kuzmanovic, social media manager with WHO's department of communications, told The Lancet that “fighting infodemics and misinformation is a joint effort between our technical risk communications [team] and colleagues who are working on the EPI-WIN platform, where they communicate with different…professionals providing them with advice and guidelines and also receiving information”. Kuzmanovic said, “In my role, I am in touch with Facebook, Twitter, Tencent, Pinterest, TikTok, and also my colleagues in the China office who are working closely with Chinese social media platforms…So when we see some questions or rumours spreading, we write it down, we go back to our risk communications colleagues and then they help us find evidence-based answers”. “Another thing we are doing with social media platforms, and that is something we are putting our strongest efforts in, is to ensure no matter where people live….when they’re on Facebook, Twitter, or Google, when they search for ‘coronavirus’ or ‘COVID-19’ or [a] related term, they have a box that…directs them to a reliable source: either to [the] WHO website to their ministry of health or public health institute or centre for disease control”, she said. Google, Kuzmanovic noted, has created an SOS Alert on COVID-19 for the six official UN languages, and is also expanding in some other languages. The idea is to make the first information that the public receive be from the WHO website and the social media accounts of WHO and Dr Tedros. WHO also uses social media for real-time updates. WHO is also working closely with UNICEF and other international agencies that have extensive experience in risk communications, such as the International Federation of Red Cross and Red Crescent Societies. Carlos Navarro, head of Public Health Emergencies at UNICEF, the children's agency, told The Lancet that while a lot of incorrect information is spreading through social media, a lot is also coming from traditional mass media. “Often, they pick the most extreme pictures they can find…There is overkill on the use of [personal protective equipment] and that tends to be the photos that are published everywhere, in all major newspapers and TV…that is, in fact, sending the wrong message”, Navarro said. David Heymann, professor of infectious disease epidemiology at the London School of Hygiene & Tropical Medicine, told The Lancet that the traditional media has a key role in providing evidence-based information to the general public, which will then hopefully be picked up on social media. He also observed that for both social and conventional media, it is important that the public health community help the media to “better understand what they should be looking for, because the media sometimes gets ahead of the evidence”.
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            COVID-19–Related Infodemic and Its Impact on Public Health: A Global Social Media Analysis

            Abstract. Infodemics, often including rumors, stigma, and conspiracy theories, have been common during the COVID-19 pandemic. Monitoring social media data has been identified as the best method for tracking rumors in real time and as a possible way to dispel misinformation and reduce stigma. However, the detection, assessment, and response to rumors, stigma, and conspiracy theories in real time are a challenge. Therefore, we followed and examined COVID-19–related rumors, stigma, and conspiracy theories circulating on online platforms, including fact-checking agency websites, Facebook, Twitter, and online newspapers, and their impacts on public health. Information was extracted between December 31, 2019 and April 5, 2020, and descriptively analyzed. We performed a content analysis of the news articles to compare and contrast data collected from other sources. We identified 2,311 reports of rumors, stigma, and conspiracy theories in 25 languages from 87 countries. Claims were related to illness, transmission and mortality (24%), control measures (21%), treatment and cure (19%), cause of disease including the origin (15%), violence (1%), and miscellaneous (20%). Of the 2,276 reports for which text ratings were available, 1,856 claims were false (82%). Misinformation fueled by rumors, stigma, and conspiracy theories can have potentially serious implications on the individual and community if prioritized over evidence-based guidelines. Health agencies must track misinformation associated with the COVID-19 in real time, and engage local communities and government stakeholders to debunk misinformation.
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              Infodemiology and Infoveillance: Framework for an Emerging Set of Public Health Informatics Methods to Analyze Search, Communication and Publication Behavior on the Internet

              (2009)
              Infodemiology can be defined as the science of distribution and determinants of information in an electronic medium, specifically the Internet, or in a population, with the ultimate aim to inform public health and public policy. Infodemiology data can be collected and analyzed in near real time. Examples for infodemiology applications include: the analysis of queries from Internet search engines to predict disease outbreaks (eg. influenza); monitoring peoples' status updates on microblogs such as Twitter for syndromic surveillance; detecting and quantifying disparities in health information availability; identifying and monitoring of public health relevant publications on the Internet (eg. anti-vaccination sites, but also news articles or expert-curated outbreak reports); automated tools to measure information diffusion and knowledge translation, and tracking the effectiveness of health marketing campaigns. Moreover, analyzing how people search and navigate the Internet for health-related information, as well as how they communicate and share this information, can provide valuable insights into health-related behavior of populations. Seven years after the infodemiology concept was first introduced, this paper revisits the emerging fields of infodemiology and infoveillance and proposes an expanded framework, introducing some basic metrics such as information prevalence, concept occurrence ratios, and information incidence. The framework distinguishes supply-based applications (analyzing what is being published on the Internet, eg. on Web sites, newsgroups, blogs, microblogs and social media) from demand-based methods (search and navigation behavior), and further distinguishes passive from active infoveillance methods. Infodemiology metrics follow population health relevant events or predict them. Thus, these metrics and methods are potentially useful for public health practice and research, and should be further developed and standardized.
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                Author and article information

                Journal
                Rev Panam Salud Publica
                Rev Panam Salud Publica
                rpsp
                Revista Panamericana de Salud Pública
                Organización Panamericana de la Salud
                1020-4989
                1680-5348
                12 May 2021
                2021
                : 45
                : e40
                Affiliations
                [1 ] normalizedUniversity of Winchester Winchester United Kingdom originalUniversity of Winchester, Winchester, United Kingdom
                Author notes
                Article
                RPSP.2021.40
                10.26633/RPSP.2021.40
                8110882
                33995517
                1b982c1a-2e20-4ef5-b8e2-1d1bfda10dff

                This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 IGO License, which permits use, distribution, and reproduction in any medium, provided the original work is properly cited. No modifications or commercial use of this article are permitted. In any reproduction of this article there should not be any suggestion that PAHO or this article endorse any specific organization or products. The use of the PAHO logo is not permitted. This notice should be preserved along with the article’s original URL.Open access logo and text by PLoS, under the Creative Commons Attribution-Share Alike 3.0 Unported license.

                History
                : 13 October 2020
                : 23 February 2021
                Page count
                Figures: 0, Tables: 1, Equations: 0, References: 33
                Funding
                Financial support. None declared.
                Categories
                Opinion and Analysis

                coronavirus infections,sars virus,health communication,pandemics,health information management,infecciones por coronavirus,virus del sras,comunicación en salud,pandemias,gestión de la información en salud,infecções por coronavirus,vírus da sars,comunicação em saúde,gestão da informação em saúde

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