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      A clearer picture: Towards a new framework for the study of cultural transduction in audiovisual market trades

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          Abstract

          This paper presents a theoretical and methodological revision which clarifies and organizes the concepts on the trade of audiovisual products between different cultural markets. It explores the concept of cultural proximity (Straubhaar, 1991) and the latest discussions on cultural translation (Conway, 2012) and cultural universals and lacunae (Rohn, 2010, 2011). After analyzing the various academic perspectives, the paper proposes a new framework, which defines more clearly the terminology, thus making a tool for comparative studies of audiovisual trade. This framework is divided into four aspects: market, product, people and process. Previous concepts are narrowed down and new concepts are developed to fill in the conceptual gaps.

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          Most cited references63

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          Culturas Hibridas. Estrategias para Entrar y Salir de la Modernidad

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            Theories of the Information Society

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              Communication power

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                Author and article information

                Contributors
                Role: ND
                Role: ND
                Journal
                obs
                Observatorio (OBS*)
                OBS*
                OberCom (Lisboa )
                1646-5954
                January 2014
                : 8
                : 1
                : 23-48
                Affiliations
                [1 ] Universidad de La Sabana Colombia
                Article
                S1646-59542014000100002
                1bb11f68-3a26-472a-90e3-7b22585b499c

                http://creativecommons.org/licenses/by/4.0/

                History
                Product

                SciELO Portugal

                Self URI (journal page): http://www.scielo.mec.pt/scielo.php?script=sci_serial&pid=1646-5954&lng=en
                Categories
                COMMUNICATION

                Communication & Media studies
                Cultural proximity,Cultural translation,Cultural transduction,Audiovisual markets,Flow and contra-flow

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