Database producers have long been responsive to quality of information issues and have readily accepted the responsibility for instituting procedures within the information generation process that insure a high level of accuracy. Recently, user attention to database quality has increased. This paper compares the database producers' responsibilities for the quality (self-defined) of their products and their responsibilities to the user community and a new quality scale (other-defined). A survey on current practices related to quality assurance, developed and mailed to NFAIS members, forms the basis for reporting on the present state of quality achievement on the self-defined scale. Excerpts from “Measuring the Quality of the Data”, a report of the Southern California Online Users Group (SCOUG) retreat meeting, are used to discuss the other-defined expectations for quality from database producers.