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      It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Hedonic shopping motivations

          Mark J. Arnold, Kristy E. Reynolds (2003)
          Article 0 comments Cited 265 times – based on 0 reviews     Review now
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            Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

            Morris B. Holbrook, Rajeev Batra (1987)
            Article 0 comments Cited 227 times – based on 0 reviews     Review now
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              Effect of feeling good on helping: Cookies and kindness.

              Alice Isen, Paula F. Levin (1972)
              Article 0 comments Cited 170 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: October 2006
                Publication date (Print): October 2006
                Volume: 70
                Issue: 4
                Pages: 56-69
                Article
                DOI: 10.1509/jmkg.70.4.56
                SO-VID: 1c58fcc6-f968-4abf-a885-acbcf2d7fb09
                Copyright © © 2006
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