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      The Use of Social Media by Plastic Surgery Journals

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      , MCh, MRCSI * , , , MCh, FRCS (Plast) * , , MSc, MRCSI , , MD, FRCS (Plast) *
      Plastic and Reconstructive Surgery Global Open
      Wolters Kluwer Health

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          Abstract

          INTRODUCTION The use of social media to propagate educational research in surgery has become widespread in recent years. AIMS To assess social media use by plastic surgery journals and compare with other surgical specialties. METHODS Journals relevant to plastic surgery were identified from the 2014 Journal of Citation Reports and their impact factors were noted. Existence of journal websites and links to social media forums were recorded (Twitter, Facebook, Google+, LinkedIn, and YouTube). Twitter accounts for each journal were sought and account data noted. Profile influence was measured by calculation of the Klout score. Data for other social media forums were also recorded. Results were compared with top-cited journals of other surgical specialties. RESULTS Twenty-four journals were identified, 10 of which had at least 1 social media account. The option to share a link from the journal website via a reader’s own social media was available for 17 journals. Ten plastic surgery journals had Twitter accounts with a median of 525 followers per account (range, 26–4721). The median profile age was 4 years. The median Klout score of the journals’ Twitter accounts was 36 and did not correlate with journal impact factor. With regard to content, the commonest tweets linked to published articles. The use of Facebook, YouTube, Google+, and LinkedIn was less common than Twitter amongst plastic surgery journals. The use of social media by journals of urology, neurosurgery, orthopedics, and general surgery is more frequent and associated with a higher Klout score than plastic surgery. CONCLUSIONS Use of social media amongst plastic surgery journals is heterogenous. As the volume of online journal content increases, our findings suggest that use of social media to propagate items of interest to readers is underutilized. PATIENT CONSENT A study information leaflet was provided to all participants in advance of the study and informed written consent was obtained.

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          Author and article information

          Journal
          Plast Reconstr Surg Glob Open
          Plast Reconstr Surg Glob Open
          GOX
          Plastic and Reconstructive Surgery Global Open
          Wolters Kluwer Health
          2169-7574
          28 January 2016
          January 2016
          : 4
          : 1
          : e605
          Affiliations
          From the [* ]Department of Plastic and Reconstructive Surgery, St James’ Hospital, Dublin, Ireland; and []Department of Urology, Beaumont Hospital, Dublin, Ireland.
          Author notes
          Christine S. Quinlan, Department of Plastic and Reconstructive Surgery, St James’ Hospital, James’ Street, Dublin 8, Ireland, E-mail: Christinequinlan@ 123456rcsi.ie
          Article
          00013
          10.1097/GOX.0000000000000587
          4801094
          27104104
          1d3f5f7f-b148-4669-9bfe-50203b836760
          Copyright © 2016 The Authors. Published by Wolters Kluwer Health, Inc. on behalf of The American Society of Plastic Surgeons. All rights reserved.

          This is an open-access article distributed under the terms of the Creative Commons Attribution-Non Commercial-No Derivatives License 4.0 (CCBY-NC-ND), where it is permissible to download and share the work provided it is properly cited. The work cannot be changed in any way or used commercially.

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