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      Putting Consumers to Work : `Co-creation` and new marketing govern-mentality

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      Journal of Consumer Culture

      SAGE Publications

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          The Commitment-Trust Theory of Relationship Marketing

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            Market Orientation: The Construct, Research Propositions, and Managerial Implications

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              The Effect of a Market Orientation on Business Profitability

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                Author and article information

                Journal
                Journal of Consumer Culture
                Journal of Consumer Culture
                SAGE Publications
                1469-5405
                1741-2900
                July 2008
                July 2008
                : 8
                : 2
                : 163-196
                Article
                10.1177/1469540508090089
                © 2008

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