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      Putting Consumers to Work : `Co-creation` and new marketing govern-mentality

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Culture
      Publisher: SAGE Publications

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
          Article 0 comments Cited 1485 times – based on 0 reviews     Review now
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            Market Orientation: The Construct, Research Propositions, and Managerial Implications

            Ajay K. Kohli, Bernard Jaworski (1990)
            Article 0 comments Cited 766 times – based on 0 reviews     Review now
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              The Effect of a Market Orientation on Business Profitability

              John Narver, Stanley F. Slater (1990)
              Article 0 comments Cited 711 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Culture
                Abbreviated Title: Journal of Consumer Culture
                Publisher: SAGE Publications
                ISSN (Print): 1469-5405
                ISSN (Electronic): 1741-2900
                Publication date Created: July 2008
                Publication date (Print): July 2008
                Volume: 8
                Issue: 2
                Pages: 163-196
                Article
                DOI: 10.1177/1469540508090089
                SO-VID: 1d43a93a-d7ce-4564-a069-4ec3463fb7cb
                Copyright © © 2008
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