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      A Perception Study on Buying Decision Factors of Thai Fish-Shaped Wickerwork (Souvenir) Between Thais and Malaysian Consumers

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      Environment-Behaviour Proceedings Journal
      e-IPH Ltd.

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          Abstract

          Culture can indicate the way of life and the style of society, and the economic fundamentals of different cultures link to perception. Perception factor is one of a people process for making a way of life and path of cultural which is a crucial matter. This study investigates the factors before and after giving information buying decision between Thai and Malaysia with the following objectives: 1.Study the relevant elements of different cultural groups 2.To compare and evaluate the interest to Before and After Giving information product 3.To summaries the results and perceptions that affect decision making

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          October 28 2018
          November 22 2018
          : 3
          : 9
          : 3
          Article
          10.21834/e-bpj.v3i9.1492
          1e880e6a-88b0-4761-bddc-da581ce06075
          © 2018

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/


          Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

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