Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Nature
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
January
2016
Publication date
(Print):
July
2015
Volume: 44
Issue: 1
Pages: 5-23
Article
DOI: 10.1007/s11747-015-0456-3
SO-VID: 1f02efb8-09e4-4eef-818d-ab04c854b1c6
Copyright © ©
2016