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      Institutions and axioms: an extension and update of service-dominant logic

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      Journal of the Academy of Marketing Science
      Springer Nature

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          Service-dominant logic: continuing the evolution

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            Toward a Theory of Social Practices: A Development in Culturalist Theorizing

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              Managing the co-creation of value

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                Author and article information

                Journal
                Journal of the Academy of Marketing Science
                J. of the Acad. Mark. Sci.
                Springer Nature
                0092-0703
                1552-7824
                January 2016
                July 2015
                : 44
                : 1
                : 5-23
                Article
                10.1007/s11747-015-0456-3
                1f02efb8-09e4-4eef-818d-ab04c854b1c6
                © 2016
                History

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