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Services marketing: Integrating customer focus across the firm.
Author(s):
A. Wilson
,
A. WILSON
,
V. ZEITHAML
,
MJ Bitner
,
D. Gremler
,
Wilson A
,
VA Zeithaml
,
V Zeithaml
,
M. BITNER
,
D. GREMLER
Publication date:
2016
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