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      Identity-based consumer behavior

      Author(s): , , ,
      Publication date Created:
      Publication date (Print):
      Journal: International Journal of Research in Marketing
      Publisher: Elsevier BV

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            Provisional Selves: Experimenting with Image and Identity in Professional Adaptation

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              Basking in reflected glory: Three (football) field studies.

              Cialdini Robert B., Borden Richard J., Thorne Avril … (1976)
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                Author and article information

                Journal
                Title: International Journal of Research in Marketing
                Abbreviated Title: International Journal of Research in Marketing
                Publisher: Elsevier BV
                ISSN (Print): 01678116
                Publication date Created: December 2012
                Publication date (Print): December 2012
                Volume: 29
                Issue: 4
                Pages: 310-321
                Article
                DOI: 10.1016/j.ijresmar.2012.08.002
                PubMed ID: 37230999
                SO-VID: 1f4af6fa-4c97-455d-92cb-a6bb08483db2
                Copyright © © 2012
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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