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      The Effect of Brand Attitude and Brand Image on Brand Equity

      Author(s): , ,
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      Journal: Journal of Marketing Theory and Practice
      Publisher: Informa UK Limited

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          A general approach to confirmatory maximum likelihood factor analysis

          K G Jöreskog (1969)
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            An Examination of Selected Marketing Mix Elements and Brand Equity

            N. Donthu, S. Lee, B. Yoo (2000)
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              Antony Williams, Chunzai Wang, Nancy Chabot … (1999)
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                Author and article information

                Journal
                Title: Journal of Marketing Theory and Practice
                Abbreviated Title: Journal of Marketing Theory and Practice
                Publisher: Informa UK Limited
                ISSN (Print): 1069-6679
                ISSN (Electronic): 1944-7175
                Publication date Created: December 08 2015
                Publication date (Print): December 08 2015
                Volume: 9
                Issue: 3
                Pages: 61-75
                Article
                DOI: 10.1080/10696679.2001.11501897
                SO-VID: 1f4c3705-cf12-4d09-ae74-db55d6ffb323
                Copyright © © 2015
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