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      Consumer engagement in a virtual brand community: An exploratory analysis

      Author(s): , , ,
      Publication date Created:
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      Journal: Journal of Business Research
      Publisher: Elsevier BV

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
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            Service-dominant logic: continuing the evolution

            Stephen Vargo, Robert F. Lusch (2008)
            Article 0 comments Cited 899 times – based on 0 reviews     Review now
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              Brand Community

              Albert Muniz, Thomas O'Guinn (2001)
              Article 0 comments Cited 869 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Business Research
                Abbreviated Title: Journal of Business Research
                Publisher: Elsevier BV
                ISSN (Print): 01482963
                Publication date Created: January 2013
                Publication date (Print): January 2013
                Volume: 66
                Issue: 1
                Pages: 105-114
                Article
                DOI: 10.1016/j.jbusres.2011.07.029
                SO-VID: 1ff33ee8-918c-4079-a174-06d521249f97
                Copyright © © 2013
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                http://www.elsevier.com/tdm/userlicense/1.0/

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