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      Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing

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      Journal of Interactive Marketing
      Elsevier BV

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          Most cited references48

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          Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids

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            Strong regularities in world wide web surfing

            One of the most common modes of accessing information in the World Wide Web is surfing from one document to another along hyperlinks. Several large empirical studies have revealed common patterns of surfing behavior. A model that assumes that users make a sequence of decisions to proceed to another page, continuing as long as the value of the current page exceeds some threshold, yields the probability distribution for the number of pages that a user visits within a given Web site. This model was verified by comparing its predictions with detailed measurements of surfing patterns. The model also explains the observed Zipf-like distributions in page hits observed at Web sites.
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              When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices

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                Author and article information

                Journal
                Journal of Interactive Marketing
                Journal of Interactive Marketing
                Elsevier BV
                10949968
                February 2009
                February 2009
                : 23
                : 1
                : 35-48
                Article
                10.1016/j.intmar.2008.10.004
                20289e9f-1703-49a7-ac8a-0843cff9f783
                © 2009

                http://www.elsevier.com/tdm/userlicense/1.0/

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