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      Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

      Author(s): , , , , , ,
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      Journal: Journal of Service Research
      Publisher: SAGE Publications

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          Threshold Models of Collective Behavior

          Mark Granovetter (1978)
          Article 0 comments Cited 941 times – based on 0 reviews     Review now
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            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
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              A New Product Growth for Model Consumer Durables

              Frank M. Bass (1969)
              Article 0 comments Cited 828 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Service Research
                Abbreviated Title: Journal of Service Research
                Publisher: SAGE Publications
                ISSN (Print): 1094-6705
                ISSN (Electronic): 1552-7379
                Publication date Created: August 11 2010
                Publication date (Print): August 11 2010
                Volume: 13
                Issue: 3
                Pages: 267-282
                Article
                DOI: 10.1177/1094670510375600
                SO-VID: 20b93eb5-d943-4a2c-aeee-8ff69df417fc
                Copyright © © 2010
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