27
views
0
recommends
+1 Recommend
1 collections
    0
    shares

      To submit to the journal, click here

      • Record: found
      • Abstract: found
      • Article: found
      Is Open Access

      Image of Taiwan Held by Malaysian Muslim Tourists: Motivational Factors Influencing Overall Image Evaluations

      1
      Malaysian Management Journal
      UUM Press

      Read this article at

      ScienceOpenPublisher
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          In the recent years, the Muslim international tourists market has become the focus of the tourism industries in the Asia Pacific. Taiwan has also noticed the potential of this market segment, and started promoting its tourism products to the international Muslim tourists. In order to promote Taiwan effectively to this market segment, it is important to identify the factors that influence the perception of the Muslim tourists about Taiwan. With this notion, this study set out to establish the pre-visit tourism image of Taiwan held by the Muslim tourists, and determine the factors that influence the Muslim tourists’ image evaluations. This study employed both structured and unstructured methods in the survey, and the data was analysed using content analysis, factor analysis, and structural equation modeling. The findings indicated that Muslim tourists generally have a positive image of Taiwan; however, this image is fuzzy. Furthermore, the direct effect of travel motivation on affective images was significant, and the ‘Relax’ dimension of travel motivation has the greatest impact. However, the ‘Religious’ dimension of travel motivation did not have significant effect on affective image.  

          Related collections

          Author and article information

          Contributors
          Malaysia
          Journal
          Malaysian Management Journal
          UUM Press
          March 01 2020
          : 18
          : 75-91
          Affiliations
          [1 ]Ghazali Shafie Graduate School of Government, Universiti Utara Malaysia
          Article
          10.32890/mmj.18.2014.9018
          20f0b72d-448e-4094-8e4f-905cfdebe377

          All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

          History

          Economic development,Management,International economics & Trade,Industrial organization,Business & Corporate economics

          Comments

          Comment on this article

          Related Documents Log