7
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: not found
      • Article: not found

      The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload

      ,

      Journal of Consumer Research

      University of Chicago Press

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references 32

          • Record: found
          • Abstract: not found
          • Article: not found

          When choice is demotivating: Can one desire too much of a good thing?

            Bookmark
            • Record: found
            • Abstract: found
            • Article: not found

            Maximizing versus satisficing: happiness is a matter of choice.

            Can people feel worse off as the options they face increase? The present studies suggest that some people--maximizers--can. Study 1 reported a Maximization Scale, which measures individual differences in desire to maximize. Seven samples revealed negative correlations between maximization and happiness, optimism, self-esteem, and life satisfaction, and positive correlations between maximization and depression, perfectionism, and regret. Study 2 found maximizers less satisfied than nonmaximizers (satisficers) with consumer decisions, and more likely to engage in social comparison. Study 3 found maximizers more adversely affected by upward social comparison. Study 4 found maximizers more sensitive to regret and less satisfied in an ultimatum bargaining game. The interaction between maximizing and choice is discussed in terms of regret, adaptation, and self-blame.
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Managing What Consumers Learn from Experience

                Bookmark

                Author and article information

                Journal
                Journal of Consumer Research
                J Consum Res
                University of Chicago Press
                0093-5301
                1537-5277
                February 01 2014
                February 01 2014
                : 40
                : 5
                : 993-1015
                Article
                10.1086/673521
                © 2014

                Comments

                Comment on this article