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      Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

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      Journal of Marketing

      American Marketing Association (AMA)

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          Author and article information

          Journal
          Journal of Marketing
          Journal of Marketing
          American Marketing Association (AMA)
          0022-2429
          October 2005
          October 2005
          : 69
          : 4
          : 133-152
          Article
          10.1509/jmkg.2005.69.4.133
          © 2005

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