Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: American Marketing Association (AMA)

ISSN (Print): 0022-2429

Publication date Created: October 2005

Publication date (Print): October 2005

Volume: 69

Issue: 4

Pages: 133-152

Article

DOI: 10.1509/jmkg.2005.69.4.133

SO-VID: 22ad3c11-e010-4fa9-a17a-b2fa01c07244

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