Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities

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Journal

Title: Journal of Interactive Marketing

Abbreviated Title: Journal of Interactive Marketing

Publisher: Elsevier BV

ISSN (Print): 10949968

Publication date Created: November 2018

Publication date (Print): November 2018

Volume: 44

Pages: 29-42

Article

DOI: 10.1016/j.intmar.2018.05.006

SO-VID: 2380d354-cebb-4318-9670-f3aa42c8ef8c

License:

https://www.elsevier.com/tdm/userlicense/1.0/

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