Can Payment-per-Click Induce Improvements in Click Fraud Identification Technologies?

Chen, Min Min; Jacob, Varghese S.; Radhakrishnan, Suresh; Ryu, Young U.

doi:10.1287/isre.2015.0598

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Can Payment-per-Click Induce Improvements in Click Fraud Identification Technologies?

Author(s): Min Chen , Varghese S. Jacob , Suresh Radhakrishnan , Young U. Ryu

Publication date Created: December 2015

Publication date (Print): December 2015

Journal: Information Systems Research

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

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Information, Contracting, and Quality Costs

Stanley Baiman, Madhav Rajan, Paul Fischer (2000)

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Quality Implications of Warranties in a Supply Chain

Suresh Radhakrishnan, Kashi Balachandran (2005)

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Title: Information Systems Research

Abbreviated Title: Information Systems Research

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

ISSN (Print): 1047-7047

ISSN (Electronic): 1526-5536

Publication date Created: December 2015

Publication date (Print): December 2015

Volume: 26

Issue: 4

Pages: 754-772

Article

DOI: 10.1287/isre.2015.0598

SO-VID: 247ddb61-3351-4ce6-ac81-df75cd98d0da

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Can Payment-per-Click Induce Improvements in Click Fraud Identification Technologies?

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Management Information Systems

Most cited references 14

Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords

Information, Contracting, and Quality Costs

Quality Implications of Warranties in a Supply Chain

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