Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall

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Journal

Title: Journal of Business Research

Abbreviated Title: Journal of Business Research

Publisher: Elsevier BV

ISSN (Print): 01482963

Publication date Created: October 2009

Publication date (Print): October 2009

Volume: 62

Issue: 10

Pages: 931-938

Article

DOI: 10.1016/j.jbusres.2007.11.019

SO-VID: 2524d5d2-bb42-4562-bc45-9a26283d29db

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https://www.elsevier.com/tdm/userlicense/1.0/

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