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      The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

      Author(s): , , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing Research
      Publisher: American Marketing Association (AMA)

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          On the use of beta coefficients in meta-analysis.

          Robert Peterson, Steven P Brown (2005)
          This research reports an investigation of the use of standardized regression (beta) coefficients in meta-analyses that use correlation coefficients as the effect-size metric. The investigation consisted of analyzing more than 1,700 corresponding beta coefficients and correlation coefficients harvested from published studies. Results indicate that, under certain conditions, using knowledge of corresponding beta coefficients to input missing correlations (effect sizes) generally produces relatively accurate and precise population effect-size estimates. Potential benefits from applying this knowledge include smaller sampling errors because of increased numbers of effect sizes and smaller non-sampling errors because of the inclusion of a broader array of research designs.
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            Consumer Choice Between Hedonic and Utilitarian Goods

            Ravi Dhar, Klaus Wertenbroch (2000)
            Article 0 comments Cited 346 times – based on 0 reviews     Review now
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              Word of mouth and interpersonal communication: A review and directions for future research

              Jonah Berger (2014)
              Article 0 comments Cited 237 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2437
                ISSN (Electronic): 1547-7193
                Publication date Created: June 2016
                Publication date (Print): June 2016
                Volume: 53
                Issue: 3
                Pages: 297-318
                Article
                DOI: 10.1509/jmr.14.0380
                SO-VID: 2563443d-ff92-4680-a76f-60d7d7c1b5ed
                Copyright © © 2016
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