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      An empirical investigation of the relationship between product involvement and brand commitment

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      Psychology and Marketing
      Wiley-Blackwell

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          The Role of Involvement in Attention and Comprehension Processes

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            Designing Research for Application

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              Measuring Consumer Involvement Profiles

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                Author and article information

                Journal
                Psychology and Marketing
                Psychol. Mark.
                Wiley-Blackwell
                0742-6046
                1520-6793
                September 2000
                September 2000
                : 17
                : 9
                : 761-782
                Article
                10.1002/1520-6793(200009)17:9<761::AID-MAR2>3.0.CO;2-9
                261385af-de1a-427a-82b5-985a0c0479d2
                © 2000

                http://doi.wiley.com/10.1002/tdm_license_1.1

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