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Vendor selection and the buying process

Industrial Marketing Management

Elsevier BV

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      Most cited references 5

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      A Model of Industrial Buyer Behavior

       Jagdish Sheth (1973)
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        Difference in Attribute Importance for Different Industrial Products

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          Modeling the Industrial Buying Process

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            Author and article information

            Journal
            Industrial Marketing Management
            Industrial Marketing Management
            Elsevier BV
            00198501
            August 1978
            August 1978
            : 7
            : 4
            : 257-267
            10.1016/0019-8501(78)90044-5
            © 1978

            http://www.elsevier.com/tdm/userlicense/1.0/

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