Title:
International Journal of Advertising
Abbreviated Title:
International Journal of Advertising
Publisher:
Informa UK Limited
ISSN
(Print):
0265-0487
ISSN
(Electronic):
1759-3948
Publication date Created:
March
02 2015
Publication date
(Print):
March
02 2015
Volume: 17
Issue: 2
Pages: 131-144
Article
DOI: 10.1080/02650487.1998.11104712
SO-VID: 2639d02c-c756-4bf0-845f-4d6a0f0ab14a
Copyright © ©
2015