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      IDEOLOGIA, FORÇAS PRODUTIVAS E PROCESSOS DE SIGNIFICAÇÃO: A PALAVRA SELFIE COMO SIGNO IDEOLÓGICO Translated title: IDEOLOGY, PRODUCTIVE POWERS AND SIGNIFICATION PROCESSES: THE WORD SELFIE AS AN IDEOLOGICAL SIGN

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          Abstract

          RESUMO Assumindo o pressuposto de que as bases da teoria linguística do Círculo de Bakhtin (resultante da conjugação dos trabalhos de Volóchinov, Medviédev e Bakhtin) constroem-se em diálogo com tradições teóricas entre as quais o marxismo ocupa papel importante, o presente artigo discute aspectos sobre o modo como a compreensão desse grupo acerca do estatuto das relações entre infraestrutura e superestruturas e articula com a concepção de signo ideológico. A partir daí, apoiado nas noções de reflexo e refração, focaliza a palavra selfie com o intuito de analisá-la na condição de signo em que se condensam ideias, sentidos e valores associados a processos de reorganização das forças produtivas na contemporaneidade e, nessa linha de raciocínio, propõe a conclusão de que esse vocábulo, ao ilustrar exemplarmente proposições do Círculo a respeito dos nexos entre a existência socioeconômica e a consciência social, pode ser visto como um território sígnico no qual se refletem e se refratam traços fundamentais da sociedade atual.

          Translated abstract

          ABSTRACT Based on the assumption that the foundations of the linguistic theory of the Bakhtin Circle (which results from the combination of Voloshinov, Medvedev and Bakhtin works) are constructed in dialogue with theoretical traditions among which Marxism plays an important role, this paper discusses aspects related to the way the understanding of this group about the status of relations between infrastructure and superstructure is linked to the concept of ideological sign. Considering that and using mainly the notions of reflection and refraction, the paper focuses on the word selfie, trying to analyze it as a sign in which ideas, meanings and values are condensed, associated with reorganization processes of the productive forces in the contemporary world and, in this line of reasoning, the paper proposes the conclusion that this word, illustrating exemplary propositions of the Circle about the linkages between the socio-economic life and the prevailing ideas in society, can be seen as a territory of signs in which fundamental features of the contemporary society are reflected and refracted.

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          Most cited references 40

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          Cultura de consumo e pós-modernismo

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            Marxismo e literatura

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              Redes sociais na internet

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                Author and article information

                Contributors
                Role: ND
                Journal
                alfa
                Alfa : Revista de Linguística (São José do Rio Preto)
                Alfa, rev. linguíst. (São José Rio Preto)
                Universidade Estadual Paulista Júlio de Mesquita Filho (São Paulo, SP, Brazil )
                0002-5216
                1981-5794
                March 2017
                : 61
                : 1
                : 35-53
                Affiliations
                São Paulo São Paulo orgnameUniversidade de São Paulo Brazil luizrosalvo@ 123456uol.com.br
                Article
                S1981-57942017000100035
                10.1590/1981-5794-1704-2

                This work is licensed under a Creative Commons Attribution 4.0 International License.

                Page count
                Figures: 0, Tables: 0, Equations: 0, References: 41, Pages: 19
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