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      A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products

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      Electronic Markets

      Springer Nature

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          Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction

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            A Model for Predictive Measurements of Advertising Effectiveness

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              Consumer Search: An Extended Framework

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                Author and article information

                Journal
                Electronic Markets
                Electron Markets
                Springer Nature
                1019-6781
                1422-8890
                September 2013
                April 2013
                : 23
                : 3
                : 217-225
                Article
                10.1007/s12525-013-0129-3
                © 2013
                Product

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