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      WeAre Not the Same asYou and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands

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      Journal of Consumer Research
      University of Chicago Press

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          The Commitment-Trust Theory of Relationship Marketing

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            Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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              Trust in close relationships.

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                Author and article information

                Journal
                Journal of Consumer Research
                J Consum Res
                University of Chicago Press
                0093-5301
                1537-5277
                October 01 2012
                October 01 2012
                : 39
                : 3
                : 644-661
                Article
                10.1086/664972
                26de6dd8-3774-4a9a-9ee1-7f2f78ded960
                © 2012
                History

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