Title:
Journal of Consumer Research
Abbreviated Title:
J Consum Res
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
October
01 2012
Publication date
(Print):
October
01 2012
Volume: 39
Issue: 3
Pages: 644-661
Article
DOI: 10.1086/664972
SO-VID: 26de6dd8-3774-4a9a-9ee1-7f2f78ded960
Copyright © ©
2012