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      Reading, Processing and Interacting with Hypertext on the Web

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      Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI)

      Fusion

      11 - 15 July 2016

      Hyperlinks, Reading, Skim reading, Web Science, Psychology, HCI, Eye movements

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          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          We increasingly spend a vast amount of time on the Web and much of that time is spent reading. One of the main differences between reading non-Web based text and reading on the Web is the presence of hyperlinks within the text, linking various related Web content and Web pages together. Some researchers and commentators have claimed that hyperlinks hinder reading because they are a distraction that may have a negative effect on the reader’s ability to process the text. However, very few controlled experiments have been conducted to verify these claims. In the experiments documented here we utilise eye tracking as a new methodology for examining how we read hyperlinked text. There is a well-documented tight link between when and where we look and what we process. Eye movements have been used extensively to help us to understand the cognitive processing that occurs during reading, but there has been very little research into how our reading differs when we read information on the Web.

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          Most cited references 34

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          Eye movements in reading and information processing.

           Keith Rayner (1978)
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            Controlled and automatic human information processing: II. Perceptual learning, automatic attending and a general theory.

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              The interaction of contextual constraints and parafoveal visual information in reading.

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                Author and article information

                Contributors
                Conference
                July 2016
                July 2016
                : 1-8
                Affiliations
                University of Southampton, Southampton, UK
                Article
                10.14236/ewic/HCI2016.14
                © Fitzsimmons et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2016 Conference Fusion, Bournemouth, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 30th International BCS Human Computer Interaction Conference
                HCI
                30
                Bournemouth University, Poole, UK
                11 - 15 July 2016
                Electronic Workshops in Computing (eWiC)
                Fusion
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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