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      Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing Research
      Publisher: American Marketing Association (AMA)

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
          Article 0 comments Cited 1485 times – based on 0 reviews     Review now
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            An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

            David W. Gerbing, James C Anderson (1988)
            Article 0 comments Cited 687 times – based on 0 reviews     Review now
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              Consumer Choice Between Hedonic and Utilitarian Goods

              Ravi Dhar, Klaus Wertenbroch (2000)
              Article 0 comments Cited 335 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2437
                Publication date Created: August 2003
                Publication date (Print): August 2003
                Volume: 40
                Issue: 3
                Pages: 310-320
                Article
                DOI: 10.1509/jmkr.40.3.310.19238
                SO-VID: 27b1a2b0-55df-40ef-b01a-309d6143810e
                Copyright © © 2003
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