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      Facilitating inclusive citizenry engagement in a provincial government


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          The study provides a narrative exploration of the contribution and accentuated value of strategic communication management (SCM) in facilitating and fostering inclusive citizenry engagement through bottom-up constructed governance initiatives and citizenry-oriented sustainability programmes, using the North-West Province of South Africa as the research context. The study ponders on how a provincial sphere of government, as empowered by the national sphere, uses strategic communication to identify and address citizenry needs, interests and expectations from a participatory perspective. The objective was to determine the extent to which SCM enables purposeful and deliberate bottom-up centred public participation opportunities for inclusive citizenry engagement to be realised. Qualitative focus group and semi-structured interviews enabled the study to interrogate and advance how strategic communication can be positioned to attain, promote and encourage ongoing engagement opportunities that are poised as more inclusive and that are premised on the idea of co-governance and citizenry-grounded sustainability programmes. The study found that provincial government communication was simply operational in nature, and more often, performed and facilitated without a strategic purpose nor deliberate intention by hemispheric and less-skilled communicators with little regard for communication management theory. Consequently, little evidence exists on how citizenry interests are identified and addressed to encourage the necessary responsive actions by ordinary citizens.

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          The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy

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              Education, outreach, and inclusive engagement: Towards integrated indicators of successful program outcomes in participatory science.

              The use and utility of science in society is often influenced by the structure, legitimacy, and efficacy of the scientific research process. Public participation in scientific research (PPSR) is a growing field of practice aimed at enhancing both public knowledge and understanding of science (education outreach) and the efficacy and responsiveness of scientific research, practice, and policy (participatory engagement). However, PPSR objectives focused on "education outreach" and "participatory engagement" have each emerged from diverse theoretical traditions that maintain distinct indicators of success used for program development and evaluation. Although areas of intersection and overlap among these two traditions exist in theory and practice, a set of comprehensive standards has yet to coalesce that supports the key principles of both traditions in an assimilated fashion. To fill this void, a comprehensive indicators framework is proposed with the goal of promoting a more integrative and synergistic PPSR program development and assessment process.

                Author and article information

                Communitas (Bloemfontein. Online)
                University of the Free State (Bloemfontein, Free State, South Africa )
                : 26
                : 103-123
                [02] Pretoria orgnameUniversity of Pretoria orgdiv1Division of Communication Management orgdiv2Department of Business Management South Africa estelle.debeer@ 123456up.ac.za
                [01] Mahikeng orgnameNorth-West University orgdiv1School of Communication Studies South Africa tsietsi.mmutle@ 123456nwu.ac.za
                S2415-05252021000100007 S2415-0525(21)02600000007

                This work is licensed under a Creative Commons Attribution 4.0 International License.

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                governance,strategic communication,inclusive citizenry engagement,sustainability,participation,government communication


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