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      Using Personas Effectively

      People and Computers XXII Culture, Creativity, Interaction (HCI)

      Computers XXII Culture, Creativity, Interaction

      1 - 5 September 2008

      Interaction Design, Persona, Empathy, User Research

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          Abstract

          Personas are a powerful design and communication tool to help all those involved in the creation of interactive systems to better focus their efforts on their users. A persona is a fictional character made to represent an archetypal user, and is best derived from field research. They help direct design, and clearly communicate that design to both to marketing and engineering teams.

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          Author and article information

          Contributors
          Conference
          September 2008
          September 2008
          : 215-216
          Affiliations
          SurfaceEffect

          18a Castle Park

          Lancaster

          +44 (0)1524 39145
          Article
          10.14236/ewic/HCI2008.82
          © Peter Bagnall. Published by BCS Learning and Development Ltd. People and Computers XXII Culture, Creativity, Interaction

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          People and Computers XXII Culture, Creativity, Interaction
          HCI
          22
          Conference Liverpool John Moores University, UK.
          1 - 5 September 2008
          Electronic Workshops in Computing (eWiC)
          Computers XXII Culture, Creativity, Interaction
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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