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Dimensions of Brand Personality
Author(s):
Jennifer Lynn Aaker
Publication date
Other:
1997
Journal:
SSRN Electronic Journal
Publisher:
Elsevier BV
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Social Behavior and Personality: an international journal
Author and article information
Journal
Title:
SSRN Electronic Journal
Abbreviated Title:
SSRN Journal
Publisher:
Elsevier BV
ISSN (Electronic):
1556-5068
Publication date Other:
1997
Article
DOI:
10.2139/ssrn.945432
SO-VID:
27c5ed95-f8c4-4548-9619-74ee48258143
Copyright ©
© 1997
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